Collect survey responses along your customer journey, with minimal effort, thanks to smart automations, survey versioning and reusable survey questions. Analyse trends and impact over the long-term, across multiple workstreams, on branded dashboards you can share with colleagues, external partners or even respondents.
This article looks at what makes WEMWBS effective and how using it within the Makerble platform can help you go further - streamlining how you collect, analyse and learn from wellbeing data.
What is WEMWBS – and Why Use It?
WEMWBS is a 14-question scale designed to assess positive aspects of mental wellbeing. Developed through academic research and validated across diverse populations, it captures indicators such as optimism, energy, and connection to others.
Organisations use WEMWBS when they want a simple but robust way of understanding how their services affect people’s mental wellbeing. It’s particularly common in:
Charities working in mental health
Youth and community services
Education settings
Local authority and NHS-funded programmes
Limitations of Traditional Survey Tools
While WEMWBS itself is effective, how it’s delivered and analysed can be a challenge. Many organisations still rely on spreadsheets, paper forms or general-purpose survey tools — which often results in:
Time-consuming data analysis
Difficulty comparing results across projects or time
Limited insight into individual journeys or group trends
Insights that are delayed or underused
How Makerble Enhances WEMWBS
Makerble has been designed specifically with impact-focused organisations in mind. It’s built to make evidence collection easier — and to help you extract meaningful insight from that evidence as you go.
Here’s how Makerble supports organisations using WEMWBS:
📊 Instant Insight
When a participant completes WEMWBS via Makerble, their scores are reflected instantly on your dashboard. This allows teams to monitor wellbeing trends in real-time — without needing to download data or build custom charts.
🧍 Track Individual Progress Over Time
One of the strengths of Makerble is the ability to track progress at both the group and individual level. You can easily see how someone’s wellbeing has changed across multiple touchpoints — useful for frontline workers and useful for reporting.
🧩 Segment and Compare Results
Whether you’re running a single programme or delivering multiple services across locations, Makerble makes it easy to filter and compare wellbeing scores by demographic, service, team, or location.
📁 Outcomes That Link to the Bigger Picture
WEMWBS scores are part of a broader story. Within Makerble, you can link WEMWBS data to your project outcomes — showing how improvements in wellbeing contribute to your wider goals.
📄 Ready-Made Reporting
With Makerble’s reporting tools, it’s straightforward to produce summaries that highlight trends and tell the story behind the data — without needing to build reports from scratch.
Get Started
If you’re already using WEMWBS, you can get started with Makerble in a few simple steps — whether you want to import existing data or run your first survey through the platform.
We’re happy to walk you through how it works and explore how it could support your existing processes.
Local Trust is a foundation that funds 150 local groups across England to the tune of £150million over ten years with grants to improve their local areas.
THE CHALLENGE
The local groups that receive funding from Local Trust are made up of volunteers of mixed backgrounds. These people love their local communities but many of them have not worked in charities or the public sector before. They are unfamiliar with the language of impact measurement and are resistant to concepts which come across as too theoretical and far removed from the day to day operations of the projects they run. Some of the members had previously attended impact training workshops run by other providers which had put them off the idea of impact measurement. They were reluctant to come to yet another workshop focused on impact.
THE SOLUTION
We ran a Makerble All-In-One Impact Workshop: Identifying The Impact You Already Make for 30 representatives of local groups. Because the focus of the workshop was on drawing on people’s insight rather than lecturing them on the theory, the participation level was high and people felt empowered to contribute. We used post-it notes to create a visual Theory of Change. The practical nature of the workshop drew on the knowledge and expertise of the representatives and gave them a straightforward structure within which to discuss and consolidate the differences they saw their projects making.
THE RESULT
Representatives from the different local groups realised the commonality and overlaps of the similar local projects they were each running in different parts of the country. Representatives were able to organise the insights they had into the difference their projects made into an easy to articulate Theory of Change which they can now use to better communicate externally and raise funds from other funders interested in their work and moreover, their impact.
The African Foundation For Development wanted to improve the way it collected impact data. The programme they were focused on was their impact investing initiative which made grants to businesses in Africa. There were three specific challenges:
They needed to provide their funders with a more compelling narrative of the impact their work across Africa was achieving in order to retain them as funders.
The UK management team wanted to know the outcomes being achieved for the ultimate beneficiaries; the employees of the businesses which received the grants.
The two initial challenges were hampered by the current system the charity had in place which was primarily spreadsheets. Staff in the UK and Africa were slow to input data which meant that the charity was surviving on the minimum level of data it could collect from its staff.
THE SOLUTION
We migrated the impact measurement for this programme onto Makerble. This included:
Turning their funder’s logframe of outputs, outcomes and indicators into an interactive theory of change on Makerble
Training the programme team on how to use Makerble
THE IMPACT
Staff in the UK and Africa are excited about adding impact data via Makerble. This is giving managers data that is informing the design of the programme.
AFFORD is now using Makerble to report back to their funder on the programme in question.
Get more out of your surveys. Save time with automations, improve the survey completion experience and expand the range of insights available from your responses. Discover all this and more in our round up of the top 12 ways to supercharge surveys on Makerble. Let's dive in.
#12 Skip Logic
Increase survey completion rates by ensuring that respondents only see the questions that relate to them. Skip Logic enables you to tailor the survey experience to each respondent based on their answers to your questions. You can categorise some of your survey questions as screening questions which means that the answers to those questions dictate which subsequent questions are displayed to a respondent.
There are two types of Skip Logic available to you on Makerble Surveys.
Basic (Jump To Question) will immediately skip past one or more questions based on the answer that the respondent has just provided to a question
Advanced (Hide Question Unless...) will remember a respondent's answer to an earlier question and based on that earlier answer, it will show or hide a question which appears later in the survey
Skip Logic is a great way to manage complex data collection requirements without needing to complicate things by creating many different surveys that are only slightly different from each other. It lets you consolidate all your questions into a single survey that uses screening questions to guide respondents to the parts that are relevant to them.
Success Scores give you an instant understanding of the change in people's answers between their pre and post survey responses. There are three scores and each one is automatically calculated for every Scale-based question set to Single Choice. This means you can speed up your longitudinal analysis, report accurate results quickly and see at a glance how well a particular cohort is doing.
The Success Scores show you the following:
the % of contacts or survey respondents who have improved (in other words, Distance Travelled)
the average amount of improvement across all contacts
the % of the way there - a current snapshot of progress across all contacts
Now you can get an understanding of Distance Travelled without needing to review every respondent's answer on every survey they've completed.
There's always a trade-off with longitudinal surveys between consistency and variety. Question Rotation on Makerble gives you the best of both.
Here's a quick rundown of how it works:
By default your questions are static - which means that they will appear in a survey every time that it is completed.
But for questions that don't need to be asked as frequently, you can add them to a Pool.
Every time someone is shown the survey to complete, they will see a different question to the one they saw last time from that Pool.
You can add as many Pools as you like to each survey.
This lets you rotate the questions which are being asked in order to give respondents a degree of variety, whilst at the same time being able to maintain consistency where you need it.
Send out personalised survey invitations, on time and with accuracy, using Makerble Automation. Set rules that govern when people are sent specific surveys, such as a feedback survey at the end of a course or a baseline survey once they register with you. Intelligently customise the email and SMS message containing the survey link using mail merge tags that give every communication the personal touch, even as you scale.
Automated Survey Distribution is particularly useful when you have a constant influx of people whom you need to ask questions. Do you have
new customers or enquiries every day?
new courses every couple of months?
new cohorts of students every academic year?
new employees ad-hoc?
If you need to deal with any of these, sending out one-off survey links quickly becomes tricky. If you need to go beyond that and collect survey responses from the same people over time - such as a Pre and Post survey - it can become a nightmare to administer all those survey invitations. Makerble Automation can simplify it all. Now your team can focus on what they do best - coming up with ways to better serve your audience rather than getting bogged down in survey administration.
Every survey response means something, but interpreting the meaning can take time. Verdicts on Makerble allow you to automatically classify every survey response based on the combination of answers chosen. This speeds up decision-making when it comes to deciding what to do next with a participant once they've completed a survey.
Verdicts are typically used in medical scenarios where a particular set of answers indicates a specific diagnosis. But you can create your own decision-making formulas that enable you to intelligently classify each participant based on their answers to your questions.
Increase your survey's response rate with automated reminders that chase people up, only if they haven't submitted their survey response yet. We all know that chasing people up can be tedious and there's all the administration involved - cross-checking your submissions list with your distribution list. With No-Response Reminders you can sit back and watch the survey responses roll in.
Take action in response to people's answers. Answer-based Workflows allow you to deliver personalised interventions based on the way people have answered your survey. For example - if a respondent has mentioned a particular opportunity or risk (e.g. being ready to look for a new job) you can automatically alert relevant colleagues, add a flag to their contact profile or even send them personalised communications via SMS and Email. In this way you can act on every survey response in real-time information to improve risk management and take advantage of time-sensitive opportunities.
Outcome Rings turn individual survey responses into a clear visual story that makes it easy for everyone to understand the shape of the results. Outcome Rings display a person's answers to related survey questions on a 'spider plot' which reveals strengths, gaps, and overall patterns at a glance.
As a visual aide, Outcome Rings help everyone make sense of progress. This means you can use them as an engagement tool when working with individual respondents or an entire group of respondents. Rather than requiring people to interpret tables with words and numbers, you can instead empower them with visuals that highlight just how far they have come, while at the same time pinpointing areas for further growth. This makes Outcome Rings a dynamic and interactive diagnostic tool. Now you can transform raw data into meaningful insights that drive personal development and honest group discussions.
You're not limited to looking at individual participants on Outcome Rings. You can also see and overlay the following:
the Mean Average response from an entire cohort of participants
Observations recorded by your colleagues about participants
Self-reflections submitted by participants themselves
Create a culture of openness and embed a Growth Mindset, with 360° Surveys. You can collect several people's perspectives on the same person or organisation by categorising your respondents as Observers. This is useful when you want to:
Provide employees with rich rounded feedback from their peers about how they're doing - you designate one employee as the 'subject' and the other employees are linked to them as 'observers'
Conduct an OCAT (Organisational Capacity Assessment Tool) survey that gathers feedback about an organisation or team from across the workforce or team-members, in order to assess how the organisation is really doing - you designate the organisation or team as the 'subject' and the the workforce or team members are linked to them as 'observers'
In each of these scenarios you can use Outcome Rings to compare and contrast what Subjects say about themselves with what Observers say about them. This can lead to honest and fruitful feedback and reflections that drive progress.
One of the best ways to track improvement is to compare survey responses collected over time from the same respondents. This enables you to establish a baseline and then see how responses vary. Each point in time is an Interval and you can even give each Interval a name so that it's easier to identify them in your analysis.
Makerble gives you several ways to conduct Interval Analysis. If you prefer a more visual interface you can instead opt for the chart-based dashboards.
Tabulated responses that are ordered sequentially i.e. 1st Time, 2nd Time, 3rd Time
Tabulated responses that are ordered according to each named interval e.g. baseline - midline - endline
Tweak your survey questions over time, without needing to create duplicate questions. Survey Versions on Makerble give you the freedom to adapt and adjust your surveys as you go, whether that's based on changes to research requirements, feedback or any other reason.
Each of your surveys contains Core Questions which you can choose to hide, reword or keep in subsequent versions of the survey. This means you can still compare responses - for longitudinal analysis, such as when you have a baseline, midpoint and endpoint - and you can aggregate responses to see the totals across different projects, even though the survey questions themselves might be worded slightly differently or only appear in certain versions.
Understand how one cohort performed compared to another. Contrast contacts with one characteristic versus contacts of another. See how results from one year differ from results from another. You can do side-by-side comparisons like these and more using the Comparison features available on Makerble.
One definition of impact is the difference you've made compared to what would have happened anyway. With Benchmark Comparisons on Makerble you can create your own benchmarks to compare results against and if you're running a control group or even a randomised controlled trial, you can manage your results on Makerble and see the differences between both groups easily.
Lead the conversation in your sector with a Branded Survey Microsite. You create the surveys, give your members access to their private dashboard and then they share survey links with their audiences. They get to analyse only their results, whereas you get to see anonymised results from across your members' audiences.
Armed with those insights you can see the big picture of what's happening in your sector. You have full access to the dashboards that let you identify themes and spot trends. You can even share your benchmarks so that members can compare their results against your benchmark and see how their own results change year-on-year.
So that's it - a summary of all the ways you can get the most out of your surveys and ensure you gain the insights you need for growth. To put these into practice, start using Makerble Surveys for free or to dive deeper with a specialist, book a call.
Out-of-the box solutions for a variety of service use cases
Understand your audience in an instant with helpful visualisations and smart automations
Connect survey responses over time
Join up people’s pre, midway and post-course responses to calculate the improvements over time
Send out surveys, reminders and follow-ups automatically
Set rules to distribute surveys based on various conditions, events and timescales
Slice results by every characteristic
Dig deeper into your data by filtering responses by several combinations of characteristics - such as age, gender and any other attribute you’ve collected, imported or keyed in
Compare results
Spot new insights by comparing results between projects, cohorts and respondents
Provide users with tailored dashboards
Give users access to specific projects and surveys. Add your own branding, colour scheme, web domain and more to whitelabel your platform.
Import historical survey results from other platforms using spreadsheets and integrations.
Work local, work global
Capture survey responses while offline
Use tablets and smartphones to record survey responses even without an internet connection - all results sync to the cloud automatically whenever you have an internet connection.
Scalability built-in
Streamlined survey management
Stay in control of the big picture with the Questions Library that makes it easy to reuse questions across different surveys and be able to aggregate the results.
One platform for every survey you’ll ever send
Manage all your surveys across projects and teams within a unified platform. Gain a comprehensive understanding of your audience by analysing insights from multiple sources. Visualise the impact of your organisation's efforts across various initiatives.
Free up your time
Save hours per survey cycle. Let smart automations handle the headache of survey distribution, so you and your team can focus on what truly matters.
Gain richer insights
Unearth trends and patterns to grow your reach, impact, and revenue.
Foster Creativity and Collaboration
Creating visually appealing dashboards that inspire exploration and engagement.Empowering everyone in your organisation to spot insights, share discoveries, and spark new ideas. Fostering a culture of creativity and idea generation.
CLIENT TESTIMONIAL
Inspire partners to share progress
“We went with Makerble because of the flexibility - particularly with participant and activity surveys which we can do on an iPad, on the bus on the way back from an event or over the phone; rather than on paper forms. Now there’s no paperwork.”
Makerble integrates with Mailchimp, Google Drive, Google Calendar, Gmail and more.
You also gain access to Makerble’s Open API which gives you the freedom to connect your data to your own software applications.
Redmine
Asana
Slack
Trello
Mailchimp
Calendar
Google Drive
Gmail
Redmine
Asana
Slack
Trello
Mailchimp
Calendar
Google Drive
Gmail
Enterprise-grade survey distribution
Achieve your survey ambitions with a unified platform that uses smart automations and interactive visualisations to scale data collection, analysis and communication. Our specialists will work alongside you to launch and embed your platform. (Peace of mind)
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