We begin by uncovering what people think, feel and experience. Our qualitative tools – interviews, focus groups, desk research and ethnographic methods – give you a grounded understanding of needs, behaviours and contexts.
Research that drives better decisions
Whether you’re exploring new opportunities, evaluating programmes, or understanding people’s needs, our research services help you ask the right questions — and get answers you can act on. We blend qualitative insight and quantitative rigour to help you navigate complexity, surface meaningful themes, and shape what happens next.
We begin by uncovering what people think, feel and experience. Our qualitative tools – interviews, focus groups, desk research and ethnographic methods – give you a grounded understanding of needs, behaviours and contexts.
We turn open-ended insights into quantifiable indicators, enabling you to track patterns, measure change and build compelling narratives backed by evidence.
Because we integrate your research into our platform, you can analyse results as they come in, spot early trends, and adjust your activities while projects are live — not just afterwards.
From setting up your surveys to conducting interviews and analysing the results, our team handles it all - or we can empower yours to take the lead with our support in the background.
What do you ultimately want to know - and why? We work with you to define the research goals so your findings lead to practical decisions.
We begin with open-ended methods like interviews, ethnography or focus groups, then quantify what we learn through structured surveys.
We help you identify signals of change, whether through creative tools, scales, narratives or observation.
We draw from a wide range of research approaches - focus groups, interviews, ethnography, surveys, desk research and more; which we can use in a variety of contexts - online orin-person - depending on what’s appropriate.
We’ll help you design the right sample and recruitment method to ensure your data is relevant and representative.
Whether it’s a one-off study or ongoing measurement, we’ll work alongside you or take the lead as appropriate on handling the logistics of data collection, software setup and secure data storage.
We combine qualitative coding and quantitative analysis to produce clear, accessible outputs — including interactive dashboards and downloadable reports.
We facilitate workshops to turn insight into action and create a framework that helps you evaluate which new ideas to prototype.
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