The Client

TREAD (Trails & Recreation Eastern Division) is a small but impactful non-profit in North Central Washington that brings together land managers, businesses, volunteers, and communities to manage outdoor recreation sustainably. From trail-building to volunteer coordination, their grassroots initiatives foster economic growth, protect natural resources, and strengthen communal bonds.

The Challenge

As TREAD’s scope expanded - from trail enhancements to volunteer-led programmes - they found themselves tied to a mix of spreadsheets, sign-up forms, and manual tracking methods. This made it hard to:

• Understand who they’d supported and how
• Provide timely follow-up and stewardship for volunteering and donations
• Quantify impact - such as how many volunteers participated, hours contributed or resources distributed
• Maintain a single source of truth for people, activities, and impact stories

With scattered data and duplicated effort, efficiency and insight suffered.

The Solution

TREAD adopted Makerble MissionToolkit - a unified CRM + impact system - to replace fragmented tools with one central, secure, branded platform:

• Participant database: Volunteers, partners, and community members are now tracked from first contact through multiple initiatives
• Project-specific features: Whether it's trail-building, event planning, or training, each project has its own workflow - complete with custom forms, participant statuses, alerts and events
• Impact tracking: From logging volunteer hours to recording infrastructure that's been put in place, TREAD tracks both qualitative stories and quantitative metrics
• Automations and communication: Targeted emails and SMS messages help follow-up with volunteers, share impact updates and coordinate upcoming projects

The Result

TREAD reclaimed clarity and control:

• Efficiency boost: Staff automatically capture volunteer engagement - no more manual spreadsheets
• Deeper insight: Real-time dashboards track volunteer hours, participation rates, project outputs, and community reach
• Stronger reporting: TREAD can now easily demonstrate value to partners, donors, and land management bodies - with accurate data and participant stories
• Sustainability in action: The platform supports ongoing stewardship - meaning TREAD can better maintain volunteer relationships and project impact over time